December 4, 2023

The World's Local Health

Business Marketing for Doctors: Something to Think About

3 min read
Business Marketing

Business Marketing

Being A Doctor Still Requires Marketing

Competition in varying economies is one of the best possible things for business, and for technological breakthroughs. Healthy competition stimulates growth, it’s that simple. This is true in medicine as it is anywhere—in fact, look at this piece of writing from the NCBI. Whether or not you like competition in medicine, it exists.

Accordingly, if you’re establishing a new practice, or a niche practice, it becomes absolutely imperative that you respect this reality. As you learn to respect this reality, you’ll market. Medical marketing becomes increasingly important as you get serious about success. With that in mind, we’re going to cover a few medical marketing tips you may want to consider.

Pursuing Digital Marketing Options

Digital marketing is fundamental for medical practices today. Without this approach, unless you’ve got specific clientele who are reached externally, you’re going to lose out to competitors. You will have competitors. Even if you’re in a niche industry without a competing practice around for a hundred miles, involved costs will stimulate people to travel.

So become more visible. Utilize the tools available for digital marketing in medical business to your advantage. Return On Investment, or ROI, will help you see which digital marketing outreach methods work, which don’t, and other associated details.

Exploring SEO Solutions

There are specific aspects of digital outreach which may have more or less associated success. PPC stands for Pay Per Click. You don’t pay unless someone clicks on your ad. However, PPC doesn’t specifically pertain to target demographics. Savvy marketing groups in this area could “farm out” things like “clicks” to agencies in countries like India.

Business Marketing

If someone in a third world country got a tenth of a cent per click, and made a hundred clicks a minute, that’s $6 an hour. $48 dollars a day in a third-world country is a notable sum. So be advised, PPC may not be your best solution. One that tends to work better is known as SEO, or Search Engine Optimization. When it comes to healthcare SEO, there is an established process that tends to work.

Essentially, articles are produced, white papers are made, blogs are shared, videos are tagged, and images become optimized. HTML tagging, meta-tagging, and more make it so that what you do becomes increasingly visible in terms of SERPs, or Search Engine Results Pages. The higher your SERP position, the more business you’ll likely do.

The key here is finding SEO agencies that will properly represent your medical practice. Certainly you can do the job internally, but the “goal posts” of this sort of marketing are in constant flux, meaning tactics that worked a few years ago may not work the same when you start, or keep working over the long-run. Outsourcing SEO keeps your health practice contemporary.

Health Fairs

There’s an old saying that no such thing as bad publicity exists. Certainly this is a debatable concept, but it’s definitely true that securing free visibility through the press represents a very wise move. Having a presence at local health fairs can make your medical practice newsworthy; especially if you’re handing out some sort of freebie.

You become affordable, newsworthy, and perceived as a pillar of the community. As a means of establishing greater trustworthiness, it is definitely worth your while to get involved with local health fairs.

Expanding Visibility and Effectiveness in Medical Marketing

Medical marketing is quite necessary to any healthcare business, whether it’s a large or a small operation. If you’re going to do a good job, you’ve got to get before the right people—those who need what you do. Accordingly, look into health fairs, look into SEO, and explore what digital options in outreach are both available and affordable.

Competition is a good thing for healthcare, but it requires strategically determined effort. So advise yourself, make the right moves, and see an increase in SERP rankings as well as ROI toward greater profitability.